Mainstream sports is filled with iconic numbers to inspire future athletes. But what if the people wearing those numbers don’t look like you? For the Down syndrome community, there was no number to inspire them — so adidas made one. 321, the first iconic number in sports to inspire a whole new generation of athletes.
Recognition:
Cannes Lion Grand Prix in Direct, Cannes Lion Gold x2, Silver x2, Bronze x4.
One Show Pencils Gold x5, Silver x3, Bronze x3.
D&AD Graphite Pencils x 2, White Pencil, Wood Pencil.
Clios Gold x 5, Silver x 3, Bronze x3.
Atomic Awards Grand Prix, Gold x 2.
Marketing Awards Silver x2.
Shopper Innovation Awards Gold x1, Silver x1.
Publications: Fast Company’s World Changing Ideas, Forbes, CBS, Boston Herald, LLB Behind the Work, LBB, Strategy Magazine, Adweek, AdAge, Muse, The Drum, Campaign US
ACD & Art Director: Sally Fung
ACD & Copywriter: Sara Radovanovich
Creative Directors: Andrew Macphee, Cuanan Cronwright, Leo Barbosa
Chief Creative Officer: Nancy Crimi-Lamanna
