HUDSON’S BAY—A Call to Joy
We used to laugh at people who loved the Holidays too much. But in 2020, we needed their positivity more than ever.
So, Hudson’s Bay called on some colourful Canadians to help us rally everyone to come together and make this our brightest season yet.
RECOGNITION:
CMA - Brand Building - Silver
On social, we helped people find the perfect gift for everyone on their list from HBC — introducing: Annie Murphy, the Gifting Guru.
Online, we created a Holiday Hub where people could find all the outfits and items from our TV spot plus even more gift ideas.