Poverty Isn’t Easy to See

70% of Canadians living in poverty have a job. This holiday season, The Salvation Army wanted to show people that poverty and food instability looks a lot different than you might imagine.

RECOGNITION:
CMA - TV - Silver
CMA - Radio - Bronze
Lürzer's Archive - TV
Best Ads on TV - Radio
Crystal Awards - Bronze

ACD & Art Director: Perle Arteta
ACD & Copywriter: Sara Radovanovich
Creative Directors: James Ansley, Joel Arbez